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The Rise of Personalised Whisky in Corporate Gifting

17/06/2024
8 Min read
Pouring whisky into small glasses

Whisky is a solid choice in corporate gifting for team members who enjoy a tipple. So why does whisky make the ultimate corporate gift? Let’s take a look at the process and perks of personalising whisky for corporate events and showcase case study ideas for corporate whisky gifts. We'll also address a common query we hear: "What do you write on a personalised bottle?" How can personalised whisky strengthen corporate relationships and leave a lasting impression?

Why Whisky Makes the Ultimate Corporate Gift

It’s well known that whisky is a timeless and sophisticated gift. Its appeal lies in its wide variety and its deep cultural and historical significance. Whether it’s a single malt, single grain, blended malt, or bourbon, there’s a whisky to suit every palate. Whisky's high perceived value and collectibility make it an exceptional choice for corporate gifting. Beyond consumption, whisky bottles can be displayed as collectable pieces, perfect for the connoisseur with a whisky interest.

Benefits of Giving Corporate Whisky Gifts

  • Whisky gifts are often associated with luxury and refinement.

  • Suitable for various corporate occasions like milestones, retirements, and achievements.

  • Customisable options add a unique, memorable element.

Types of Whisky for Gifting

  1. Single Malt: Known for its purity and depth of flavour.

  2. Single Grain: Lighter and more versatile.

  3. Blended Malt: Offers a balanced taste.

  4. Bourbon: Distinctive American whisky with a rich, sweet flavour.

For those looking to make a lasting impression, explore our Personalised Whisky and Whisky Gift Hampers for the perfect corporate gift. Popular brands like Jack Daniels offer excellent options for those seeking a well-known name in whisky gifting.

Benriach

Personalising Whisky for Corporate Events

Custom labels and engravings add a personal touch to a gift and make it seem even more special. Personalisation options can include company logos, the recipient's name, and unique messages, which can strengthen corporate branding and relationships. For an elevated experience, consider pairing the personalised whisky with engraved whisky glasses and decanters, further reflecting the thoughtfulness behind the gift.

What do you write on a Personalised bottle?

  1. Recipient’s Name: Adds a personal touch and shows thoughtfulness.

  2. Corporate Message: Reinforces the brand's values and appreciation.

  3. Special Occasion Details: Date, event name, or milestone celebrated.

  4. Company Logo: Recreate the company logo to nod to the corporate connection.

Steps to Personalise Whisky

  1. Choose the Whisky Type: Select based on the recipient's taste preferences, whether it’s a rich single malt, a versatile single grain, a balanced blended malt, or a sweet bourbon.

  2. Design the Label/Engraving: Incorporate logos, names, and messages. This could be a heartfelt thank you, a congratulatory note, or a commemorative message for a special event.

  3. Order and Review: Ensure the accuracy and quality of the personalised elements to make a lasting impression. Look for typos and ensure facts and correct.

For inspiration, explore Personalised Whisky Design Trends, our comprehensive Whisky Personalisation Guide, and Engraving Inspirations.

Incorporating corporate branding into the whisky presentation showcases the company's identity and highlights the gift's premium nature. This thoughtful approach could be the essential step to solidify business relationships.

Black bush

Case Studies: Successful Corporate Whisky Gifts

Personalised whisky gifts are a great tool for improving client relationships and boosting employee morale, showing you care and making an effort to show your team members, clients, and stakeholders their value. Here are two notable examples showcasing the impact these thoughtful gifts can have:

Case Study 1: Tech Company Anniversary

To celebrate a tech company's 10th anniversary, customised bottles of whisky are engraved with the company's logo and milestone date. The personalised whisky bottles are given out during a corporate dinner as gifts, symbolising the company's appreciation for its clients' support over the years. This thoughtful gesture can encourage positive client feedback and significantly increase brand loyalty.

Case Study 2: Executive Retirement Gift

For the retirement of a long-serving executive, a personalised single malt whisky bottle is presented, engraved with a message of appreciation and the years of service. This carefully crafted gift adds to the sentimental value of the farewell event, leaving a lasting impression on the retiree and demonstrating the company's gratitude for their dedicated service.

What’s the impact?

  • Personalised whisky gifts fortify business relationships by showing appreciation and thoughtfulness.

  • Customised gifts boost motivation and recognition, making employees feel valued.

  • Thoughtful gifting enhances corporate identity, displaying the company's commitment to excellence and personal connection.

For more insights on making the perfect whisky gift, visit our guide on Navigating Whisky Gifts and Collectible Whiskies. Or explore our range of personalised whisky options to find the perfect gift for your next corporate event.

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